Marilyn August

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"Marilyn helps me with everything from mindset to marketing to business strategy. My revenues have been directly impacted by her coaching and ideas. In fact, after working with Marilyn in just 3 short months, I set a new record for monthly revenue, proving an ROI well above and beyond my initial investment."
Silvia Quintanilla, Principal
Industry Gems Research, Fremont, CA

"Marilyn, with your help, it took merely one week for a prospect to arrange a first time face-to-face meeting. Thank you! I highly regard and respect your services. I am learning a lot about marketing and selling, and I am enjoying the results and changes that are happening for me as a professional and person."
Raymond E. Urgo, Principal
Urgo & Associates, Los Angeles, CA
Wallet Wisdom Newsletter
October, 2007

Your Cheese is Moving
Several years ago a popular, easy-to-read book, Who Moved My Cheese by Spencer Johnson, used the humorous analogy of cheese to discuss the way in which most people deal with change. It seems these days things are constantly changing. If you are in business for yourself, this means staying ahead of the cheese by having a consistent, systematic marketing strategy. If you have a job, constant change means that your job may be gone in a heartbeat. In a job situation, it is simple wallet wisdom to stay ahead of the cheese by seeking out new opportunities and being intra-preneurial in your current job.

What is not often acknowledged is the personal vulnerability associated with keeping ahead of the cheese, especially when it means moving to a bigger and better and more prosperous place. Vulnerability is a very natural part of growing your business, your life and your wallet. Edna LaShan's* reflections on how a lobster goes through the process of change makes for a good analogy.

How does a lobster grow bigger when its shell is so hard? The only way is for a lobster to shed its shell at regular intervals. When its body begins to feel cramped inside the shell, the lobster instinctively looks for a reasonably safe spot to rest while the hard shell comes off and the pink membrane just inside forms the basis of the new bigger shell. But no matter where a lobster goes for this shedding process, it is very vulnerable. It can get tossed against a coral reef or eaten by a fish. In other words, a lobster has to risk its life in order to grow.
As you grow, you are like the lobster, shedding your old self-limiting beliefs and confining attitudes as you grow into a more expansive person. Unlike the lobster, the fast pace of life doesn't always allow for finding a safe, protected place. Most people consider being vulnerable a bad thing, a sign of weakness, rather than part of the process.

Here are some tips for allowing for vulnerability while making prosperous, positive and lasting changes:

  • Integrate change by slowing down and taking time out to decompress. Everyone needs downtime. Make sure to include yours.
  • Give the internal critic some time off. As you grow, the critic does not disappear, but gets more subtle. Make sure you listen for whose voice is speaking and ignore the critic voice.
  • Make sure to take time each day to appreciate all you have accomplished and this moment in time that has brought you to a place of greater fulfillment and prosperity.
  • Do something physical to nurture and support yourself. Besides the "have to" exercise, include some massage, a walk in nature or anything else that is outside your normal behavior.
As you go through these changes, you may not even recognize yourself as you gain greater self-trust and certainty of action. However, after a time, your new self will grow strong and even more comfortable then the old tight shell. Your faith, confidence and tolerance for prosperous changes grows with the awareness that being vulnerable is just part of the natural process of change.

Joyous Prosperity,
Marilyn August,
Business Advisor/Wealth Coach


*I regret that I do not find a direct reference to this story other than her name. A Google search did not show her to be actively publishing. If you have any further crediting information, it would be greatly appreciated.

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